ohman and Adorno/Horkeimer

When reading the two articles; Selling Cultures and Culture Industry, I thought that they were going to be very alike. However, they seem to more different than similar. In selling culture, Ohman was straight to the point and had support to his arguments. On the other hand with Culture Industry, I thought the author seem to just ramble on to finally getting to a point, which was sort of hard to read.
The main points that both of the readings brought up were advertisement. Ohman appears to be in favor of it. The best example of that is when he says he agrees to the study of Alfed Chandler, which says that advertisement had led to the flow of manufacturing which had helped in the structure of a modern corporation. The other main point that he brings up about advertising is all success's it has had, such as James Buchanan Duke and his cigarettes, with advertising he went from producing 240,000 cigarettes a day to 2.3 million.
On the other hand there Adorno/Horkeimer that seem to have different feelings. They seem not to be against just the advertisement industry but the whole entertainment industry has a whole. They say "real life is becoming indistinguishable from the movies.....leaves no room for imagination or reflection ". The different things they say make you believe that people cant really think for themselves or have an imagination for themselves. I think that it bring it right back to advertising in which they have a hold on you and you don't always think for yourself.